Sr. Search Engine Marketing Manager
Location: Baltimore, MD
Category: Marketing & Communications
Discipline: Agency / Adv / Comm / Design / Mktg / PR
Employment Type: Direct Hire
Job ID: 24187
Date Added:
Sr. SEM Manager Perks:
- Full-time Remote in any USA time zone.
- Data literacy training and certificates.
- Inquisitive and down to earth culture.
- Excellent PPO Healthcare, Vision, Dental, and short-term disability plans with low premiums.
- 401k matching.
- Salary up to $100,000 DOE with year-end profit sharing opportunity.
- 6 years SEM agency experience. Of those, 4 years working with clients in the Tech and SaaS industries.
- Advanced knowledge of SEM – Google and Microsoft Ads. Certifications in Google Ads, Google Analytics preferred.
- Experience running domestic and global, enterprise level paid campaigns.
- Client facing experience, presenting to CMO’s of mid-market to Enterprise Tech brands KPIs such as account lift, account engagements, and pipeline velocity.
- Stay up to date with all Google products and platform updates.
- Create and execute B2B paid search strategies. Identify new opportunities through keyword analysis, campaign strategy, ad copy development, and more.
- Optimize paid campaign performance towards lead quality. Execute full-funnel KPIs – ROI, CTR, CPC, CPA, Conversion Rate, CPL, MQL, SAL, SQL.
- Leverage online and offline data to gather insights and present recommendations to technology clients. Incorporate client target account lists and buyer personas in targeting efforts.
- Collaborate with the full account for each client to ensure cohesion around the client goals, initiatives, and pacing to goal. The team includes project management, strategy, media planning, and analytics.
- Nice to have qualifications – boast what you know on your resume: excel vlookup, excel macros, SEMRush, Conductor Searchlight, Brightedge, Searchmetrics, ScreamingFrog, Adobe Experience Manager, Bizible, SalesLoft, Outreach, Sendoso, Bomora, ZoomInfo, Clearbit, RollWorks, Supermetrics, Salesforce, ABM.
About Profiles
An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.
New job opportunities are listed daily – www.careerprofiles.com.
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