The digital image social networking board known as Pinterest may not seem like marketing gold for companies that are not in the do-it-yourself, fashion or food industries, but it can offer any business certain marketing benefits. Pinterest often helps brands by facilitating the creation of referral traffic, high-quality leads, sales conversions and repeat purchases.
It’s not uncommon to hear about the death of newspapers. After all, how many people physically pick up a newspaper before they start their day? We’ve figuring not many. However, despite the lack of newsprint in their hands, consumers today are reading and viewing more news than ever.
As technology continues to advance, marketers are thinking up new ways to pinpoint consumers habits to better craft an individualized message. One of the key strategies to this is the development of local mobile advertisements.
In the world of digital recruiting, Web Designers and Developers are in extremely high demand. The rise of the nation’s average time on the Internet coupled with the popularity of social media, has forced many companies to enhance their web presence to stay afloat in this digital world. This increasing need for talented Web Designers and…
Finding good, qualified employees can be very time consuming and difficult at times, especially in the Creative, Digital Marketing, Web and IT industries, so why aren’t companies making sure the first impression they give to a new employee is a great one? It amazes me sometimes companies put so much time and effort into hiring…
With the new year in full swing, many companies are getting ready to shape the technology upgrades scheduled to occur in 2013.
We all know what time of the year it is, March Madness! I am sure you are finalizing your tournament bracket that will take you to the promise land in your office pool. You have spent numerous hours watching ESPN and perusing the internet in investigating who is going to upset who, who’s injured, and…
As a user experience professional, you know that the evolving demands from consumers and employers are driving the market. User experience is something that touches on almost every single business project. However, each facet or industry has its own individual issues to deal with, as there are tried and true methods and a few that are guaranteed to flop.
Perhaps your corporate site is already mobile, great job! Welcome to the 10% of companies who are deemed mobile-ready. By 2014 mobile internet will take over desktop internet usage [i]. So how do we take advantage of this market? The secret ingredient to a successful mobile strategy is to focus on what your users want.…
One of the most critical components of an online team is a web business analyst. Without this crucial role, multiple departments in a corporate infrastructure would be unable to effectively complete their tasks.
