Marketers looking to boost the success of email marketing campaigns need to understand how people are reading their messages. With the proliferation of mobile technology and network access, people are checking their emails on their way to work, while doing errands – essentially throughout the day.
As online marketing continues to progress throughout the industry, quickly trumping consumer demand for print-based products, online presence and brand buildup remain two of the most important aspects for current marketers. However, aligning such aspects with the correct channels to better approach customers where they want to see ads is just as important. Threading the…
Plenty of creative professionals keep outbound marketing strategies listed on their modern resume, despite many individuals doubting the effectiveness of this strategy. There has been speculation in the marketing and advertising industries trying to determine whether this is the end for outbound marketing.
Businesses across a wide array of industries are flocking to video content marketing. The adoption of new online platforms is growing and marketers are taking advantage of this by focusing on creating sharable videos. Video content diversifies an advertising strategy and can be placed in a wide range of networks to get the greatest views.
The content marketing business continues to evolve almost daily, with marketers and advertisers innovating and experimenting with the process nonstop.
By now we all know about the power of #hashtags. Twitter, Instagram and now even Facebook use the powerful little tool to track trends and organize content.
Businesses in need of a new creative professional, whether a content writer, copywriter or marketing manager, may be leery of trusting an unknown person with the brand.
Depending on who you are talking to in the marketing industry, bounce back rates are extremely important. Many digital marketing professionals believe bounce back rates to be arguably the most important metric in content analysis. Yet, so many people, business owners, marketers, website developers, don’t understand what this metric is really measuring.
Marketing professionals who are charged with the responsibility of creating and sharing content must have a range of tools at their disposal
The proliferation of smartphone technology is not only changing how often we are connected to the internet and the world at large, but also how we are viewing media.
