Are You a Good Client? Having an in-house Digital Marketing Manager or Project Management job you are a client in some form. Aren’t you? You outsource to an agency or freelancer; you delegate; you signed contracts binding a vendor relationship. You have a tough gig as the hub to all the resources around you. As…
Developing recruitment strategies doesn’t necessarily mean that you need to promise high salaries and make other promises you can’t keep. In fact, rather than focusing on compensation, it might benefit you more to turn your attention to the aspects of the job that make people want to come to work. For instance, ask yourself if employees…
If you’re having trouble connecting with the right people, you might not be using the appropriate tools for the job. The same way a contractor wouldn’t approach a building project with a toolbox full of pool noodles instead of the hammers and wrenches that will put a house together, you’ll be hard-pressed to do a…
As a recruiter the last thing you would expect me to say is, “Don’t cancel your interview.” Whenever I have a candidate in final stages of an interview process I always commit them to saying that they will cease all search activities, cancel all upcoming interviews and conversations when an offer is extended. In my…
So you have a flood of applicants who are blowing up your inbox – bravo. The thing is that even though you may have a whole slew of candidates from which you can select, you don’t necessarily have the talent that you want. Because of this, it isn’t enough to recruit just anybody, but rather…
Every time news of some revolutionary advancement made in the digital marketing world gets out, creative employment agency representatives everywhere may experience a bittersweet feeling. On one hand, corporate marketing teams could have access to incredible new tools that increase their ability to reach consumers around the globe and entice these people to buy their…
When a new year comes so does new advancements in the Marketing, Web, IT, and Digital spaces. I want to outline 3 major social media marketing trends that will positively affect social media strategies this year. The relevancies of these trends have been building since late 2013 and soon these trends will become increasingly more…
As Internet-based interaction increasingly becomes a day-to-day norm, the realm of social skills as we know it is changing dramatically. Web-based social spaces seem to be taking over the bulk of our communications, including those occurring on the professional level. Even though recruiters may be tempted to get their hands on candidate’s modern resumes using…
It’s simple enough to understand why branding is important. This marketing strategy and overall goal for a company is the foundation for building a strong relationship with customers and gaining the attention of future clients. However, unlike in the past, the message about what a company stands for can’t just be shouted from the rooftop…
Marketing using Twitter is one of the best and easiest ways a company can quickly and effectively reach their market. But it’s not enough for marketing gurus to become complacent using the service – with the social media website’s upcoming IPO, they’re aiming to shake up their business practices.
