Content marketing may not be a new strategy in the least, according to some experts. Recently, The Guardian reported that the world of content marketing may simply be the repackaging of an old idea for the purpose of expanding brand awareness.
We all know that referrals are impactful, especially when expanding your network. Whether you are looking to grow your business, looking for great talent for your company or conducting a job search, the impact of a referral can be a game changer. There are many ways of gaining referrals; some ways include old fashioned networking…
In the competitive world of marketing there is no resting on your laurels. New trends impact how customers relate to new brands in the social sphere, which means that a marketer must be aware of how a message can be perceived within a certain medium and what campaign is best for what tool.
We’ve all heard some rendition of the quote that “there’s no such thing as bad news.” As marketers with a modern resume, we know that phrase is not entirely true. Bad news, or more specifically, a bad social media review, can cause a dark cloud to appear over a brand’s image.
To move for a job or not to move for a job…That is the question. There are many factors to consider when thinking about taking a new job in a new city. I recently uprooted myself from the Profiles DC office to work in our Philadelphia office and can give you a little insight into…
The debate is on for many marketing professionals with modern resumes – how often do you need to check metrics, and what are the premier markers to look for? Data is a welcome component of the online marketing business.
Graphic designers can often hone their craft and specialize in an individual area of the business. Some find the challenges of working on corporate materials rewarding, while others enjoy crafting cover art for media.
Corporate social media professionals who expertly handle brand identities on platforms like Facebook, Twitter, Instagram, Flickr and Google+, are constantly working to promote company value propositions online.
Over the course of the past two years, marketers and professional communicators have been inundated with a message – your email campaigns show a decreased return on investment. As a result, companies directed their people to turn around and either reboot email campaigns or to scrap the budget associated with this message delivery system.
Just a few years ago, it was unheard of for a company to have an in-house content strategist or even a content strategy. However now, this positions has become a crucial component of an organization’s digital marketing strategy.
