Absorbing every ounce of market news, managing campaign production, tying up loose ends for the next tradeshow – just another day in the life of a marketing coordinator.
What does a marketing coordinator do?
Marketing coordinators are doers in the marketing department. They are the ones who execute on the logistics required to bring the next great campaign to life or course-correct on ones already in play. Here are the key duties marketing coordinators carry out:
Map out workflows
When can everybody meet to collaborate? Who answers to whom during project development? What are we trying to achieve by marketing in this way? These are all questions the marketing coordinator knows because she planned the strategies top to bottom.
Curate marketing data library
Nobody amasses information like a marketing coordinator. Product line tracking, expenses, promotional materials, inventory figures, work orders, proofs from the graphics department, customer satisfaction surveys – you name it and a marketing coordinator has probably had a hand in developing it, cataloging it and analyzing it.
Work closely with sales
Marketing coordinators have the down-low on the latest sales data, product information, and marketing trends, so they make excellent partners for the sales and customer service teams. When competition is tight, market coordinators research differentiators worth highlighting to customers and prospects.
What skills should a marketing coordinator have?
Essentials
Degree: Marketing coordinators usually hold at least a bachelor’s degree in communications or a related field.
Experience: Employers prefer marketing coordinator candidates to have at least two years of experience in marketing or publishing.
Soft skills
Detail-oriented: Whether organizing presentations, running over budgetary allocations or proofing marketing copy before publication, marketing coordinators can’t succeed without an eye for detail.
People person: On the same day, marketing coordinators could talk to at least one person from every department, a few executives, handfuls of clients and maybe a prospect or three. They are always attuned to their audience and adept at communicating appropriately.
Multitasking: Marketing is where creativity and number-crunching collide, so marketing coordinators must know when to leverage both of these skills or one over the other.
Interview questions for marketing coordinator jobs
- What methods do you use to gather customer feedback?
- How do you measure the efficacy of your campaigns?
- What is your experience with paid advertising and lead-gen content marketing?
Profiles Marketing Coordinator Recruitment
If your organization is looking for a marketing coordinator to keep your marketing department moving and growing, contact the recruitment specialists at Profiles today.
