With the demands of marketing constantly evolving, it only makes sense that those who work in the industry are experiencing a change in responsibilities. Marketing assistants who once reported on print collateral engagement are now shifting their focus more toward email, and designers who optimized web design for large computer screens are now designing for people’s smartphones. To fit these new requirements, eccentric job titles are emerging for marketing professionals.
1. Community Executive
A brand’s online presence is largely dependent on its following, and as such, requires the proper management of a community executive. An employee, or even an entire team, is needed to monitor what consumers are saying about a brand and respond accordingly. Forbes noted that right now, it’s typically an intern or another entry-level professional who manages these customer service-related responsibilities, but as the idea of a community matures, more experience and focused degrees will be required for a community executive to support a successful online culture.
2. Mobile Marketer
According to marketing automation software HubSpot, mobile marketers are needed as the growth in mobile usage continues. An individual in this role will be able to best decide how content will appear on a smartphone or tablet and come up with campaigns specifically for mobile media outlets. With so many people using their phones for multiple purposes, the opportunity to reach consumers at all times is greater than ever. A professional who specializes in this area would be able to ensure that his or her company’s brand is always in a person’s pocket.
3. Gesture Writer
As graphic design jobs grow in complexity, so do the titles. One day in the near future, keyboards and mice will be considered unnecessary, explained Forbes. When this happens, UX professionals will be expected to create a completely touch-screen experience, which requires certain technical skills that the best gesture writers will have. They’ll be able to map out a design with regard to user psychology and movement that goes beyond the mouse.
4. Simplicity Engineer
With all of the social, digital, and traditional forms of marketing, it can be easy for even the most skilled chief marketing officers to feel overwhelmed. That’s why HubSpot predicted a surge in simplicity engineers once things get especially hectic. These professionals would be able to decide which methods of reaching a consumer are most effective. Think of them as filters that will only let in the best forms of marketing for their brand. While it can be tempting to try to take advantage of all of the new tactics on the market, it’s meaningless if they’re not properly carried out. A professional dedicated to this goal will help sift through the mess.
5. Meme Manager
Pinterest and Instagram aren’t going anywhere anytime soon, predicted HubSpot. As a result, marketing through images will only increase in popularity. Having a meme manager focused on the management of their design and distribution will be important as the trend continues to grow. SEO will also need to be considered, as a meme is only as good as it is searchable. These professionals will need a slew of technical and design skills to be successful in generating only the best memes for their audience.
6. Data Storyteller
With the vast capabilities of analytics only continuing to expand, there needs to be an employee in charge of deciphering it all, noted Forbes. While marketing analysts currently exist for this purpose, a data storyteller who can not only understand it but also clearly communicate it to a team is essential for a brand to remain nimble in a changing industry. These professionals would be able to analyze a report, make conclusions based on the findings, and strategize a plan of action.
