Are marketers undervaluing email?

Over the course of the past two years, marketers and professional communicators have been inundated with a message – your email campaigns show a decreased return on investment. As a result, companies directed their people to turn around and either reboot email campaigns or to scrap the budget associated with this message delivery system.

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The importance of a UX strategy

In the evolving world of digital design, the hay day of the user experience or UX designer is here. This relatively new field has come to make up all the qualities and services that are relevant to users. UX strategists work with developers, designers and programmers to create the mobile and internet interfaces that users are willing or event want to use.

How valuable are your Facebook fans?

Most brand marketers agree – social media is here to stay. When social first appeared on the scene, many professionals and executives were skeptical of the lasting impact of this technology trend. Many believed it would be a passing fad and not worth while. Why invest in social marketing strategies when it won’t last?

Profiles Names Joseph Gomez as Account Manager

Conshohocken, PA; July, 1 2013 – Profiles, digital recruitment firm, has named Joseph Gomez as its new Account Manager. Mr. Gomez, who had been Senior Technical Recruiter at TekCom Resources, will work directly with outside hiring management to help them fill open job orders by searching for and qualifying top talent. On joining Profiles Mr.…

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Are shoppers really relying on mobile?

How are mobile technology and consumers’ habits impacting the retail market? You may think that the two are unrelated or that the bridge between mobile and brick-and-mortar institutions hasn’t unified the gap. However, two studies are showing marketers and business owners that mobile technology is impacting sales in physical retail stores.